They owned the copier market. But lately with computing, the lines between printers and copiers have blurred. HP has gained market share with home based computing. Xerox has been severely late to get products to the market and to establish relationships with Staples.
For decades, Xerox dominated the copier market. But by the 1990s, they lost market share significantly.
Xerox PARC created one of the first personal computers. Xerox PARC created the Xerox Alto in 1973 -- the first true PC. First to use a mouse and a graphic user interface. Unfortunately, the company's Alto system was never a commercial product and was built exclusively for internal use. Meanwhile, both Bill Gates and Steve Jobs were given demonstrations of the Alto and the rest is history.
